{"id":325,"date":"2022-07-10T12:10:40","date_gmt":"2022-07-10T12:10:40","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/beverr\/?post_type=project&#038;p=325"},"modified":"2024-10-11T18:02:37","modified_gmt":"2024-10-11T18:02:37","slug":"quam-quisque-idodiam","status":"publish","type":"project","link":"https:\/\/patduarte.com.br\/en\/project\/quam-quisque-idodiam\/","title":{"rendered":"Open Insurance"},"content":{"rendered":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">The Open Insurance project is a SUSEP initiative that aims to allow policyholders from different institutions to share information securely. To design what Open Insurance would look like at Prudential required a strategic approach, from conception to execution, establishing a new standard in the interaction between consumers and insurance products.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1135\" height=\"447\" data-id=\"462\" src=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/FluxoOpin.png\" alt=\"Gr\u00e1fico com o fluxo do Open Insurance\" class=\"wp-image-462\" srcset=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/FluxoOpin.png 1135w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/FluxoOpin-300x118.png 300w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/FluxoOpin-1024x403.png 1024w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/FluxoOpin-768x302.png 768w\" sizes=\"auto, (max-width: 1135px) 100vw, 1135px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"\"><strong>Definition of the Journey:<\/strong> We started with working groups in the institutions involved, aligning the SUSEP definitions and analyzing the available documentation. This deep understanding allowed the adaptation of a fluid journey, from the user's point of view, shaped from established guidelines and careful analysis of related documentation.<\/p>\n\n\n\n<p class=\"\"><strong>Comprehensive Prototyping:<\/strong> The transition to the prototyping phase was fundamental. Encompassing all phases of the project, from sharing to acceptance and administration, prototypes were developed based on an in-depth understanding of information flow and a comprehensive content inventory. This process ensured a faithful representation of the user journey.<\/p>\n\n\n\n<p class=\"\"><strong>Usability Tests:<\/strong> The next stage involved in-person and moderated usability testing, in which the prototypes were thoroughly evaluated on mobile devices. This approach allowed for a practical understanding of the user experience, identifying areas for improvement and refinement.<\/p>\n\n\n\n<p class=\"\"><strong>Adjustments and Delivery:<\/strong> Based on test insights, we make strategic adjustments to improve usability. The culminating moment was Delivery for the development team, marking the transition from theory to practice. The finalized and refined prototypes served as the foundation for effective implementation, highlighting the success of the team-led UX strategy.<\/p>\n\n\n\n<p class=\"\">The Open Insurance project not only represents a significant innovation in the sector, but also highlights the transformational capacity that a user-centric approach can offer in complex initiatives like this. This case is a testament to the synergy between strategic analysis, comprehensive prototyping and usability testing, resulting in successful delivery and an improved experience for insurance consumers.<\/p>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<figure class=\"is-style-default wp-block-image aligncenter size-full is-resized has-custom-border wp-duotone-unset-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1485\" height=\"2640\" src=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1.png\" alt=\"\" class=\"wp-image-464\" style=\"border-style:none;border-width:0px;aspect-ratio:0.5625;width:350px;height:auto\" srcset=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1.png 1485w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1-169x300.png 169w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1-576x1024.png 576w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1-768x1365.png 768w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1-864x1536.png 864w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/10\/OPIN-1-1-1152x2048.png 1152w\" sizes=\"auto, (max-width: 1485px) 100vw, 1485px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>O projeto Open Insurance \u00e9 uma iniciativa da SUSEP que visa permitir que segurados de institui\u00e7\u00f5es diferentes possam compartilhar informa\u00e7\u00f5es de maneira segura. Para projetar como seria o Open Insurance na Prudential foi necess\u00e1ria uma abordagem estrat\u00e9gica, desde a concep\u00e7\u00e3o at\u00e9 a execu\u00e7\u00e3o, estabelecendo um novo padr\u00e3o na intera\u00e7\u00e3o entre consumidores e produtos de seguros. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":556,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"project-category":[12],"class_list":["post-325","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-ux-research"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":5,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/325\/revisions"}],"predecessor-version":[{"id":660,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/325\/revisions\/660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project-category?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}