{"id":298,"date":"2022-07-05T11:28:37","date_gmt":"2022-07-05T11:28:37","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/beverr\/?post_type=project&#038;p=298"},"modified":"2024-10-11T18:17:37","modified_gmt":"2024-10-11T18:17:37","slug":"vehicula-ipsum-arcu-cursus","status":"publish","type":"project","link":"https:\/\/patduarte.com.br\/en\/project\/vehicula-ipsum-arcu-cursus\/","title":{"rendered":"Bradesco Sa\u00fade"},"content":{"rendered":"<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"\">My work on the Cota\u00e7\u00e3o SPG project was centered on human-centered design. Deeply understanding users' needs and challenges was the starting point, requiring a deep dive into research, exploration and systems thinking to create an effective UX strategy. The key was to find a model that would guide our team, allowing us to view all interconnections in a broad overview, making the strategy tangible and accessible to all parties involved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>UX Analysis (Discovery Phase):<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Creation of flow maps.<\/li>\n\n\n\n<li class=\"\">Development of a content inventory.<\/li>\n\n\n\n<li class=\"\">Preparation of affinity diagrams.<\/li>\n\n\n\n<li class=\"\">Conducting benchmarks.<\/li>\n\n\n\n<li class=\"\">Application of heuristic evaluation.<\/li>\n\n\n\n<li class=\"\">User journey mapping.<\/li>\n\n\n\n<li class=\"\">Creation of wireframes on paper.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9d0eca4\" id=\"strong-prototipos-fase-de-ideacao-strong\" data-block-id=\"9d0eca4\"><h2 class=\"stk-block-heading__text\"><strong>Prot\u00f3tipos (Fase de Idea\u00e7\u00e3o):<\/strong><\/h2><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Development of navigable prototypes using Adobe XD.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0a42708\" id=\"strong-testes-e-metricas-fase-de-teste-strong\" data-block-id=\"0a42708\"><h2 class=\"stk-block-heading__text\"><strong>Testes e M\u00e9tricas (Fase de Teste):<\/strong><\/h2><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Conducting usability tests, using the SUS questionnaire.<\/li>\n\n\n\n<li class=\"\">Assessment of user expectations using the Likert Scale.<\/li>\n\n\n\n<li class=\"\">Measuring user satisfaction with the Net Promoter Score (NPS).<\/li>\n\n\n\n<li class=\"\">Definition of metrics to evaluate system performance.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"1024\" src=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1-580x1024.png\" alt=\"\" class=\"wp-image-539\" srcset=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1-580x1024.png 580w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1-170x300.png 170w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1-768x1355.png 768w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1-871x1536.png 871w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/4-1.png 1000w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"1024\" src=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5-645x1024.png\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5-645x1024.png 645w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5-189x300.png 189w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5-768x1220.png 768w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5-967x1536.png 967w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/5.png 1000w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"1024\" src=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/6-695x1024.png\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/6-695x1024.png 695w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/6-204x300.png 204w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/6-768x1131.png 768w, https:\/\/patduarte.com.br\/wp-content\/uploads\/2023\/11\/6.png 1000w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Minha atua\u00e7\u00e3o no projeto Cota\u00e7\u00e3o SPG foi centrada no design centrado no humano. Compreender profundamente as necessidades e desafios dos usu\u00e1rios foi o ponto de partida, demandando um mergulho profundo na pesquisa, explora\u00e7\u00e3o e um pensamento sist\u00eamico para criar uma estrat\u00e9gia de UX eficaz. A chave foi encontrar um modelo que guiasse nossa equipe, permitindo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":543,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"project-category":[12,15],"class_list":["post-298","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-ux-research","project-category-uxstrategy"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":5,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/298\/revisions"}],"predecessor-version":[{"id":665,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project\/298\/revisions\/665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/media\/543"}],"wp:attachment":[{"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/patduarte.com.br\/en\/wp-json\/wp\/v2\/project-category?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}